Climb-Online.co.uk 2014 BBC Apprentice Winner.
The winner of last years BBC Apprentice Mark Wright has been rightly savaged by the real SEO experts in the UK.
Below is the next incarnation of this business model that promotes top quality SEO with claims of;
The UK’s leading company for Paid Search, Organic SEO and Social Media Marketing Services. Generate More Leads Online!
First its a new business just how they can claim to be the leading
company for Paid Search, Organic SEO and Social Media Marketing Services is beyond anyone in the SEO industry.
If they were so good you would think they would get the basics right first, we were once Google Webmaster Gurus and just like there our advice here is free;
Our advice in blue;
coding for HTML5 based websites and designs.
Generic coding for english, our advice should be always state clearly your target country, search engine bots hates the TAG lang=”en” because simply put bots needs to know how content is spelt in the country you are operating from and you target audience.
Of course if you were the leading SEO company you would know this to be true.
The correct meta here should be lang=”en-GB“>
<head> <meta charset=”utf-8“> <meta http-equiv=”X-UA-Compatible“
Generic coding for all types of browsers
Starting with IE11, edge mode is the preferred document mode; it represents the highest support for modern standards available to the browser.
Use the HTML5 document type declaration to enable edge mode
content=”IE=edge,chrome=1“> <meta name=”viewport” content=”width=device-width, maximum-scale=1.0“>
This part above is correct!
<title> Climb Online® Official Website | SEO & PPC Agency </title>
Closing tags has one space first and last this is considered an error by some search engine bots and should be closed.
<!– Meta –> <meta name=”description” content=”Climb Online® Official Website – The UK’s leading company for Paid Search, Organic SEO and Social Media Marketing Services. Generate More Leads Online!“>
The description contains the stop words the, for & and; if one was a leading SEO company then there would be no stop words in the meta tags of their home website in the real webmaster world.
The site in general has very little content of note but it does have 99 w3c CCS 3 errors
Even more worrying is the fact it has over 38 w3c HTML5 errors and 5 warnings on its front page.
Front page errors is not good in best practices for SEO purposes as it makes the job of search engines harder to read the said content if any.
Problem with title is its not generic enough, no one in a years time will remember it won the apprentice show so say you have never heard of climb online and you want SEO help for your website the last thing you will type is CLIMB ONLINE into the search engines.
Just had a look at their twitter feed and all is revealed, climb online is so good at SEO they got another web design company to use their own templated website changed the content and graphics slightly and apparently took 6 weeks when we could all do it in less than a few hours.
So Climb-Online.co.uk dont seem to know to much about on page alt tags, meta tags, H1,H2 tags or validated websites and its usages how can they claim to be an leading SEO company baffles us in the field of SEO in our humble opinion.
If your thinking of using these guys talk to us first, we give this sort of advice for free as we would if you were asking for general advice on SEO matters within Google Webmaster Forums.
UPDATE; climb online’s newest clients are STAR51.co.uk if you look at its website coding its seems very familiar already. Star 51 is so unusual a name its garrenteed to be placed number 1 on any search engine no matter what SEO was applied, the trick will be what else in search generic terms will it show up for?
Strangely it does not show up for STAR 51
To the people at star 51 here is one example of using no keyword meta on page.
We get over 1 million page views on this blog each year lets see if we generate more traffic than elsewhere; STAR 51 CLOTHING Company can be found at www.star51.co.uk
Just check your web servers for this referral external link